2016 Feb;23(1):94-101. doi: 10.1007/s12529-015-9487-x. They consistently show that plain packaging decreases the attractiveness of both tobacco products and smoking, particu- Please enable it to take advantage of the complete set of features! While plain packaging may play a role in helping to make tobacco products less appealing to consumers, and thus may lead to some form of cessation, it comes at the price of business—for manufacturers, distributors and retailers. Aleyan S, Driezen P, McNeill A, McDermott M, Kahnert S, Kyriakos CN, Mons U, Fernández E, Trofor AC, Zatoński M, Demjén T, Katsaounou PA, Przewoźniak K, Balmford J, Filippidis FT, Fong GT, Vardavas CI, Hitchman SC; EUREST-PLUS Consortium. Tobacco packaging design for reducing tobacco use. Plain packaging recognises Australia’s commitment as a signatory to the World Health Organization Framework Convention on Tobacco Control[4] and has been widely applauded by health agencies both in Australia and internationally. Psychol Addict Behav. However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking. The review had been conducted by … It has been shown that the efficacy of GHW, in terms of tobacco cessation, can wane over time. Goodchild, M., Nargis, N. & Despaignet, E. T. Global economic cost of smoking-attributable diseases. The overall quality of the data was variable but a significant number of the studies had major methodological flaws. Evaluating the impact of introducing standardized packaging with larger health-warning labels in England: findings from adult smokers within the EUREST-PLUS ITC Europe Surveys. Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. Plain packaging discourages people from using tobacco by: reducing the appeal of tobacco products; making health warnings more effective; removing misleading information on … A total of 1923 studies were identified. 2014 Apr;109(4):653-62. doi: 10.1111/add.12466. On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake.  |  We uncover a substitution effect that is robust to different specifications and control countries. Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. 2015 Jul 14;8:1-35. doi: 10.4137/TUI.S15628. plain packaging; product packaging; smoking; smoking cessation; tobacco. 2016 Mar;30(2):220-8. doi: 10.1037/adb0000146. Agaku IT(1), Filippidis FT, Vardavas CI. 15. First, plain packaging enhances the effectiveness of health warnings by increasing their noticeability, recall, and believability. eCollection 2013. Results: Background We assessed whether the Australian plain packs with larger graphic health warnings (GHWs) achieved three specific objectives of reducing the appeal of tobacco, increasing health warning effectiveness and reducing the ability of packaging to mislead about smoking harms. 27 This additional benefit of plain packaging is extended to non‐smokers, as well as smokers.  |  This site needs JavaScript to work properly. The study found plain packaging not only reduced overall misperceptions that there are healthier tobacco brands, but also found that participants … may suggest that some products are less harmful than others; and. Methods We compared responses from continuous cross-sectional telephone surveys of n=2176 cigarette … A small number of smokers also actively concealed their packs.11 Control 4, 80–86 (1995). Is consumer response to plain/standardised tobacco packaging consistent with framework convention on tobacco control guidelines?  |  Clipboard, Search History, and several other advanced features are temporarily unavailable. Can J Public Health. 2017 Apr 20;108(1):e98-e100. COVID-19 is an emerging, rapidly evolving situation. The overall quality of the data was variable but a significant number of the studies had major methodological flaws. Background: doi: 10.1371/journal.pone.0075919. doi: 10.17269/cjph.108.5828. To discourage such substitution and to help the policy achieve its intended outcomes, policymakers should consider implementing auxiliary measures, such as taxes or price floors. 2016 Mar 21;6(3):e010391. • Plain packaging is based on a consistent body of evidence9 • Plain packaging reduces the appeal of tobacco packaging and increases the effectiveness of graphic health warnings10 • Plain packaging has contributed to decreases in smoking prevalence and tobacco consumption11 • Plain packaging has not increased illicit trade12 Publisher Correction: The effectiveness of plain packaging in discouraging tobacco consumption in Australia. This variation may be due to different policy 2 This is also usually accompanied with a graphic health warning.  |  nicotine and tar levels). Zacher M, Bayly M, Brennan E, Dono J, Miller C, Durkin S, Scollo M, Wakefield M. Addiction. 37-40 For example, in one study, New Zealand youth were significantly more likely to recall health warnings when they were presented on plain packs compared to health warnings presented on "normal" branded packages.38 Please enable it to take advantage of the complete set of features! Plain packaging works. A study on youth smoking: plain packaging, health warnings, event marketing and price reductions (University of Toronto, 1995). McNeill A, Gravely S, Hitchman SC, Bauld L, Hammond D, Hartmann-Boyce J. Cochrane Database Syst Rev. doi: 10.1136/bmjopen-2015-010391. The Economic Impact of Smoking and of Reducing Smoking Prevalence: Review of Evidence. Epub 2014 Feb 25. Plain packaging policy: Preventing industry innovations. Methods:  |  Plain packaging, Ridgway elaborated, failed in achieving its supposed purpose because consumers, if they are dedicated smokers, purchase a legal product with the knowledge that its packaging – although it may be graphically “plain” – primarily served as a production for the cigarettes while at the same time still providing certain information (e.g. 2013 Oct 16;8(10):e75919. 2020 Jul 1;30(Supplement_3):iii91-iii97. Tobacco plain packaging: Evidence based policy or public health advocacy? Plain packaging reduces the at-tractiveness of the product, particu-larly to young peo-ple and women. These other impacts include, but may not be limited to: The impact of plain packaging on tobacco consumers’ disposable incomes; and A controversial paper hassuggested Australia’s plain packaging had done nothing to curb cigarette usage – a claim quickly howled down by medical experts. doi: 10.1002/14651858.CD011244.pub2. 2017 Apr 27;4(4):CD011244. Although the evidence for plain packaging of tobacco is not strong, the evidence that is available indicates that it is an effective tobacco cessation policy. Nat Hum Behav. -, Beede, P. & Lawson, R. The effect of plain packages on the perception of cigarette health warnings. 2020 Nov;4(11):1216. doi: 10.1038/s41562-020-00983-9. Market research reports on tobacco plain packaging and graphic health warnings . HHS  |  Eur J Public Health. Keywords: The TMA has used has several variations of smuggling and counterfeit arguments against plain packaging including: “A counterfeiters’ charter“ In September 2008, Imperial Tobacco told the UK’s DH that the introduction of plain packaging “could be described as a ‘Counterfeiter’s Charter”. Although plain packaging has certain core elements, implementation may take slightly different forms in different jurisdictions. NIH NLM The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. USA.gov. Rootman, I., & Flay. Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves RI, Bryce SL. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor café strips. National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. Tobacco consumption fell 2.9% in quarter and 12.2% over the year, two years after plain-packaging legislation came into effect eCollection 2015. If plain packaging will lead teens who experiment with cigarettes to look at the health warnings more, it's possible that this would translate in to them being less drawn to smoking. 28 Tob. COVID-19 is an emerging, rapidly evolving situation. Tob Use Insights. Public Health 106, 315–322 (1992). Plain packaging aims to improve public health in Australia by reducing smoking rates. -, Cunningham, R. & Kyle, K. The case for plain packaging. The expected impacts of plain packaging for tobacco are, however, broader in scope than this study was capable of considering. NIH The Framework Convention on Tobacco Control (FCTC) proposes that plain packaging would have three benefits: it would reduce the attractiveness and appeal of tobacco products, it would increase the noticeability and effectiveness of health warnings and messages, and it would reduce the use of design techniques that may mislead consumers about the harmfulness of tobacco products. Author information: (1)Center for Global Tobacco Control, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Mass., USA Why is plain packaging important? These research reports were used to help develop the graphic health warnings used on cigarette packaging and evaluate the effectiveness of the plain packaging design. © 2018 Royal Australasian College of Surgeons. Australia was the first country in the world to introduce legislation for mandatory plain packaging for tobacco in 2012 under the Gillard Labor Government, and various studies have since proved the effectiveness of these measures in significantly reducing smoking rates. We measured the effect of the law on smoking prevalence, tobacco expenditure, expenditure intensity and quantity of tobacco consumed, using New Zealand as a control country in a difference-in-differences research design. Perceptions and impact of plain packaging of tobacco products in low and middle income countries, middle to upper income countries and low-income settings in high-income countries: a systematic review of the literature. Hardcastle SJ, Chan DC, Caudwell KM, Sultan S, Cranwell J, Chatzisarantis NL, Hagger MS. Int J Behav Med. In assessing the impact of the measure, compliance costs to industry were estimated, for the purposes of this PIR, using the government’s Regulatory Burden Measurement (RBM) of plain packaging include: 1. reducing the attractiveness of tobacco products; 2. eliminating tobacco packaging as a form of advertising and promotion; 3. eliminating misleading information by addressing package design techniques that. Plain packaging has been in the limelight ever since Australia passed its controversial plain packaging legislation. Clipboard, Search History, and several other advanced features are temporarily unavailable. Immediate effects of plain packaging health warnings on quitting intention and potential mediators: Results from two ecological momentary assessment studies. -. Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. The aim of this study is to critically appraise the evidence for the effectiveness of the plain packaging of tobacco products policy. doi: 10.1093/eurpub/ckaa053. Quantitative and qualitative studies that evaluate attitudes towards smoking, starting smoking and quitting intentions when plain packaging use is compared with standard cigarette packaging use were included. There are other impacts that we have flagged in the report as limitations of the study. Plain packaging reduced the attractiveness and other positive attributes of cigarette packaging, with darker colours found to be the most effective. 26 However, the co‐introduction of enlarged GHW and plain packaging could negate this waning effect of GHW because data suggest plain packaging amplifies the benefits of GHW by increasing health‐warning recall. Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labeling, and increases the effectiveness of health warnings. Epub 2015 Mar 24. After inclusion and exclusion criteria were applied, nine studies were included in the review. Plain packaging of tobacco products: evidence, design and implementation - This publication describes the purposes of implementing plain packaging as part of a comprehensive approach to tobacco control, the evidence base justifying the measure and developments at the country level, before offering recommendations to countries considering implementing plain packaging. USA.gov. On the other hand, the WHO has a different standpoint about the effectiveness of plain packaging in decreasing smoking rates. Over the last few years, a series of graphs and data points have been released by the government to … 1 Commonly understood, plain packaging requires plain/generic packaging for tobacco products with only the brand name, in standardized colour, size and font, printed on the packet. evidence from Australia, which is consistent with the conclusion that plain packaging is an effective public health intervention. Drovandi A, Teague PA, Glass B, Malau-Aduli B. Syst Rev. Larger and More Prominent Graphic Health Warnings on Plain-Packaged Tobacco Products and Avoidant Responses in Current Smokers: a Qualitative Study. A systematic review of quantitative studies. Effectiveness of text versus pictorial health warning labels and predictors of support for plain packaging of tobacco products within the European Union. Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. In response to the policy, smokers switched from more expensive to cheaper cigarettes and reduced their overall tobacco expenditure and expenditure intensity. Int J Drug Policy. Tob. NLM 6F 7. The article 11 guidelines note that plain packaging ‘may increase the noticeability and effectiveness of health warnings and messages, prevent the package from detracting attention from them, and address industry package design techniques that may suggest that … Studies have revealed that plain packag-ing is found to be dull and to increase negative feelings about smoking. A systematic review of the perceptions of adolescents on graphic health warnings and plain packaging of cigarettes. Plain packaging for cigarettes Together, we've changed the law - which will protect children for generations. Scientific evidence has shown that the implementation of plain packaging reduces smoking prevalence [], increases thoughts about quitting and calls to quit lines [17, 18], reduces brand awareness, attractiveness and appeal of the package [19–21], and increases the salience and effectiveness of health warnings among adolescents []. BMJ Open. Conclusion: When tobacco companies attempt to fight against plain packaging … 2019 Jan 17;8(1):25. doi: 10.1186/s13643-018-0933-0. Addiction 103, 580–590 (2008). Only indirect evidence of plain packaging's effectiveness was available until its release in Australia. HHS PLoS One. B. WHO: Plain packaging works . Plain Packaging Increases the Noticeability and Effectiveness of Health Warnings Plain Packaging Appears to be Having Effects on Smoker Attitudes and Behaviors Standardized or Plain Tobacco Packaging Scientific Evidence packs that were clearly visible on tables. -, Freeman, B., Chapman, S. & Rimmer, M. The case for the plain packaging of tobacco products. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. However, as smoking became less costly, smokers consumed more cigarettes. A systematic approach to a literature review was undertaken using five databases: PubMed, MEDLINE, Google Scholar, Global Health and Legacy Tobacco Documents Library. However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking. 2015 Jun;26(6):560-8. doi: 10.1016/j.drugpo.2015.03.004. As of May 2016, all tobacco products will have to be sold in drab, standardised packaging, instead of their current colourful, branded packs. The Tobacco Plain Packaging Act stated that its intention was to improve public health by discouraging smoking through the reduction of the appeal of tobacco products. This site needs JavaScript to work properly. Control 27, 58–64 (2017). 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