Amazon’s willingness to move first, to test, and yes to fail (witness Amazon Fire the firm’s disastrous foray into smartphones) have … They’re experimenting with new and creative ways for customers to receive their packages. Amazon.com Inc. enjoys the top position in the online retail market. The technological factors in the PESTLE Analysis of Amazon are mentioned below: Advancing in technology is the basic requirement for a company like Amazon, the whole online retailing market depends on the suitable use of technology. Apart from that technology and a growing world economy have also helped it find success and generate unmatched sales. Over the last 5 years the industry has been transforming really fast, not even giving chance to the established players to cope with the changes. PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. But, as Bezos explains, Amazon’s technological sophistication also now makes it possible for in-store shoppers to interact with its digital platforms in all-new manners. Amazon PESTEL analysis involves the analysis of potential impact of these factors on the bottom line and long-term growth prospects of the e-commerce giant. Transportation industry is a good case to illustrate this point. Amazon has separate retail websites for different countries such as the US, the UK, Germany, France etc. In 2017, Amazon began testing their new initiative: drone deliveries. On its e-retail platform as well, the brand maintains heavy focus on creating a competitive advantage by providing higher level of convenience to its customers. Amazon You can purchase anything—anything—through Amazon with the blink of an eye and have it delivered to your doorstep the next day. Amazon’s clear focus towards its vision of being consumer centric is a key success factor amidst various other critical success factors. Technology is also a very important part of its business strategy in both segments including e-commerce and Amazon web services. They rely on various degrees of technology to deliver their products from the warehouses to the respective customers. They rely heavily on varying degrees of technology to distribute their products to customers. If … Following is a detailed Porter Five Forces Model Analysis of Amazon: Currently, Amazon is the fourth most valuable public company in the world. Here is a porter’s five forces analysis of Amazon that discusses how the various forces are shaping competition in the retail industry and what is Amazon’s position with regard to these forces. Amazon's quest for innovation and technology to achieve operational efficiency has people worried about the elimination of jobs. Launched the year before Apple Inc. AAPL, +0.18% introduced the iPhone, AWS has changed technology in a similarly outsize way. 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